About Us

Changing lives

You’re probably familiar with the saying “it starts at home”, right? At WOW Organizing, our service embodies this belief. We truly feel the world would be a better place if we all had our own sanctuary to come home to.

While we can’t make the problems of the world go away, we can help you create your own private escape in your home. By decluttering, organizing, and creating easy systems to keep you on track, we give you back control of your life and help you love your home again. Because we believe coming home should be easy and enjoyable. We’ll help you get there.

Our Values



We understand that some people feel shame and embarrassment about their situation. That’s why we come to your home in a normal, unmarked vehicle. Your neighbors won’t even know who we are unless you tell them.


We are a guest in your home and it’s an honor for us to be there. We’ll treat you, your home, and your belongings with the same respect we’d want ourselves.


We know this is tough for you. Decluttering and getting organized can be tough mentally, emotionally, and physically. We do our best to help empower you to make decisions and lend an ear when you need it.


Every moment we’re in contact, you’ll be treated with kindness and compassion. We don’t bully you into making decisions or judge you along the way. We’re just here to help.

Empowerment and Belief

We empower you to make decisions for yourself. And behind that empowerment is a strong sense of belief. In YOU! We know you can do this, you just need a little help getting there.


No one likes to feel rushed or pressured to make decisions! While we’re on the job, we’ll be patient and try to help you make decisions. If you need a little push, we can be firm but gentle when needed.


We are dedicated to leave you in a better place than you found us. We always go above and beyond to make sure you’re happy with the work we’ve done and you see the improvement.


110% all the time. That’s how we do things. We’ll be shoulder to shoulder offering hands-on organizing right there with you. Or if it’s too much for you, we’ll happily takeover and work unsupervised.


The trickiest part for most people is that they can’t see the after. They don’t have a vision for what their room, home, or life can be like because the chaos and the clutter is in the way. We bring our vision to every job, and use it to inspire you to move forward.

WOW Organizing is a full service professional organizing firm based out of Roanoke, Virginia. We serve residents of Virginia, North Carolina, West Virginia and Tennessee.

Ann Custer, professional organizer and owner of WOW Organizing Service, offers hands-on, compassionate support every step of the way to get your home organized and functioning better for your needs. We work shoulder to shoulder with clients in their space. With 20 years of experience and a no judgment approach, we will improve your situation. 

As we work, we teach you organizing principles in a friendly, coaching manner so you never feel pressured or overwhelmed. We do our best to use existing items to create budget friendly organizing systems that are easy to maintain after we leave. 

Ann uses her 20 years of experience and passion for organizing to offer five-star service that will help simplify your life. 

We love to transform chaos into calm so you can love your home again.

We’re human just like you

As a professional organizer, we’ve seen a lot of people who are struggling with clutter in their lives. But as people, we’ve struggled with clutter of our own. In fact, that’s how WOW Organizing was born – through Ann’s frustration with clutter. When you become our client, we treat you as a person first – with respect, dignity, and compassion. Because you are NOT your clutter.

Ann Custer is the founder, owner, and head organizer of WOW Organizing Service, LLC.

We Can Do This for You

These are just a few pictures of WOW Transformations. Check out those afters! Click on the button below to go to our photo gallery to see the before and after pictures side-by-side.

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Why put off tomorrow what you could get done today?

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